The effect of product mix and price on increasing sales of products manufactured in Butane Company

Abstract

The goal of the present study is to study the effect of product mix and price on increasing sales of products manufactured in Butane Company. Thus, besides a review of the concepts of product mix and price, a main hypothesis was posed regarding the effect of product mix and price on increasing sales of products manufactured in Butane Company and two minor hypotheses were posed on the effects of each of the mixes in isolation on increasing sales of products manufactured in Butane Company in Ardebil. The statistical population for this research included all customers of Butane Company in Ardebil. The statistical sample was selected by using the table determining the volume in limited populations and they were determined to be 160 persons who were chosen by using a random rank sampling method. To collect the data, we have used a questionnaire whose validity was approved formally and its reliability was approved by using Cronbach's alpha coefficient. In order to analyze the data, we have used Kolmogorov-Smirnov's, t, and an independent population tests. Results showed that product mix and price affect the increasing sales of products manufactured in Butane Company. Also the priority of effect is for product and price, respectively.