Public Services Quality and the Individuals’ Income as Determinants of Saudi Families’ Standards of Happiness and Satisfaction within the Saudi Vision 2030’s Perspective

Abstract

The aim of this paper is to investigate public services’ quality and individuals’ income as determinants for citizens’ standards of happiness and level of satisfaction.

In order to achieve this, the researcher used the social survey method and purposive sample technique to collect data from 900 participants using the questionnaire as a tool for data collection.  The study covered nine cities from the main cities in Kingdom of Saudi Arabia. The responses were established based on the quintuple Likert scale.

The researcher used the statistical technique of Cronbach’s Alpha to evaluate the credibility of the sample’s responses. Also, the researcher implemented the descriptive analytical approach to examine all collected data. Findings indicated that the quality of services and income (socio-economic factors) are the most significant determinants of citizens' satisfaction and happiness in Saudi Arabia within the 2030 Vision.

Therefore, economic factors indicate that social factors are the bases of satisfaction and happiness.