The study of influence of E-Branding on developing E-Commerce by using AHP method

Abstract

At the beginning of third million, world's IT industry has been located in centre of change and development, and countries like India, Malaysia, United Arab Emirates, England and Canada have managed plans and progressed. In Iran, also, for the purpose of recognition, transfer, absorption, localization and simultaneous development with information world and reinforcement of different aspects, the use of this technology and specially E-commerce, educational and research services, general information about advantages and applications of E-commerce and lack of necessary and continuous instructions are regarded as among such important issues on settlement of E-commerce in this country. One of factors that affects on efficient E-commerce is E-branding. In this article, we want to do research about the effect of efficient factors on E-commerce with E-branding. The result of this survey can establish one of the advantages of E-commerce that is E-branding and at the moment, it is in the shape of a hypothesis, and we disclose the path for development of this technology in Iran. This research was done with using AHP method.