Investigation of the role of information systems in tourism marketing as one of the strategies of tourism development

Abstract

Nowadays tourism is considered as one of the main sources of income in the world, and also an effective factor in cultural exchanges between countries that is why it has a very special position as the largest service industry in the world. Therefore there is a close and intense competition in many countries to increase their revenues and interests by means of such an international activity. Obviously, a little negligence can lead to lost opportunities. Therefore, the most successful one among the competing countries is the one that moves forward based on a strategic plan; and one way of achieving the strategic plan is tourism marketing which aims at gaining customer satisfaction in a profitable manner. In order to succeed in tourism marketing, we must fit well to present the future orientations of the market. The purpose of this paper is to discuss the use of marketing information systems in tourism-as a way of attracting tourists- by descriptive approach. This paper shows that major changes have taken place in the business world; as a result, various economic sectors have been forced to manipulate information systems to gain overwhelming profits.