Developing and ranking strategies for machinery companies via QSPM and SWOT matrix: A case study in Toolid Atash machinery company

Abstract

This paper aims to develop financial strategies for Toolid Atash Company in order to achieve product development and product improvement. For this task, we worked in a team consisting of four groups-mates and two company staff. The team helped us to explicate and clarify the mission and vision of the company. Using internal factor evaluation matrix and external factor evaluation matrix; the strengths, weaknesses, opportunities and threats of the company were detected. Then, SWOT matrix was completed. In addition, the competitive position of the company was identified via a competitive evaluation matrix. Regarding SWOT matrix and competitors some proper strategy for these sorts of companies was developed and ranked based on QSPM matrix.