Explanation of factors affecting the export of flowers in Iran: A case study in Alborz Province

Abstract

Developing countries are continually looking for sustainable economic growth. In this regard, recognition of effective factors on the economic growth is highly significant. The availability of suitable climate and numerous fields and closeness to several main autobahns and crossing of railway from Alborz province and also the existence of only one airport for freight in country in this province have created high capacity for emergence of big center for production and exportation of flowers in the province. By overcoming on the existing difficulties for production, marketing and distribution we can transform this province as one of the flowers and plants exporting center. This research has been done by the target of studying the effective factors on flowers export of Iran and after the investigation of current status of production and distribution of ornamental flowers and plants in Iran; it explains the factors and effective organizations on the development of the exportation. The required information has been collected through interview with the experts and questionnaire from the manufacturers, distributors and the related specialists in Alborz province. In this research, we have used the research method knowledge and SPSS software for investigation of hypothesis and obtaining the outcomes. By studying the literature of the research and observing different exportation models we have suggested a model for the research that the effective factors on the exportation of the flowers and plants has been explained through it. The factors have been divided into two general categories, the internal and the external factors. The internal factors include the features of the product and the characteristics of the company and the external factors include the features of the major environment, the features of the market and the features of the industry. By utilizing the questionnaire and interview, such factors have been explained, and by determining the significant factors and determination of interfering organizations in such matter, we have presented solutions for it. The outcomes indicate that all the mentioned factors are effective with significant difference from the average in development of flowers exportation, the internal factors are more effective than the external factors, and the most effective factors are respectively related to the product, major environment, market, industry, and finally the characteristics of the organization. After explanation of the outcomes, the suggestions which are tried to be practical are mentioned.