Examining the effect rate of offers system on state and foreign consumer’s satisfaction (Case study: A trading company)

Abstract

The most known device to achieve participation is the offers system which is an important factor in changing work conditions, creating field appropriate for personnel participation, creating dynamism and improving process and quality of the products or services.In this article, it was attempted to execute offers system in a great trading company with several branches in different ports of Iran where there are loading, warehousing, goods release and other services to deal with the effect of offers system on state and foreign consumer’s satisfaction. In this study, the consumer’s satisfaction was measured by Servqual model before and after offers system execution. Having executed the offers system, the consumers (State and foreign) satisfaction increased and it was clear that the foreign (Main) satisfaction increased more than the state (Personnel) consumers' indicating offers  system influences the former more than the latter.