Ebrahim Hosseini, Seyed
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Vol 2, No 3(s) (2013): Special Issue on Accounting and Management - Social science section
Investigation of the effective factors on branding in cosmetic and hygienic products (Case study: Ladies consuming cosmetic and hygienic products with local brands)
Abstract PDF -
Vol 2, No 3(s) (2013): Special Issue on Accounting and Management - Social science section
The investigation of Lavidge and Steiner model’s capability in measuring the advertising effectiveness of fire insurance (Case study: Insurance company in Mashhad)
Abstract PDF