The role of motivation in achieving management goals

Abstract

One of the major responsibilities of managers in an organization is to identify potential capacities of the personnel and to bring about conditions for their growth and realization of these capacities which in turn, serves the basic goal of promoting productivity. In other words, gaining knowledge about motivational factors for improving performance and productivity of the organization is of great importance. Also, such this knowledge can greatly help to improve the application of human resources in organizations, prevent employees’ resistance against change, reduce limitations in the output, and prevent conflict among personnel, a process which consequently results in a profitable organization. Motivation is about human life and realization of goals. Human beings live and work happily and hopefully when they feel alive and perceive a meaningful relationship between their work and life.