Development of strategic plan in relation to exportation

Abstract

In this study, SWOT method has been applied to examine and consider to the strengths, Weaknesses, opportunities, and threats existing in the export procedures that are under the control of customs. The main objectives of this study are determining the strengths, weaknesses, opportunities and threats existing in export of goods. First, according to the survey carried out on business environment, the list of strengths, weaknesses, opportunities and threats were identified. Second, with the use of questionnaire and an opinion poll of managers and experts, key factors were recognized and third, distributing weight to each factor in order to calculate the relative weight of each of these factors and priorities earmarked. Ultimately, in this research SWOT method and QSPM (Quantitative Strategic Planning Matrix) were used to overcome and eliminate weaknesses and threats, improve and create the existing research strengths and opportunities. The results showed that the strategy of using new technologies for the convenience of customers, safety improvement and speeding up many works is earmarked as the most important strategy with the high score.