Impact of environment and cultural index to development of the desired model buying habits: A case study among Iranian customers

Abstract

Buying behavior in this study refers to the consumer behavior toward the type of the selected product, time, repetition and condition of buying or not buying a product by someone. In other words, the buying behavior is the buyer's decision-making process on selection or not selection of products according to behavior without further research. It is understood that there are some effective factors in the consumers buying behaviors such as environmental factors, whether minor or macro, such as economic, politic, social, cultural and technological factors. Therefore, there is a major difference in the people buying behaviors through the world. Whereas no study has been done on the buying behaviors in Iran, this research deal with the buying behaviors of the other nations and effective indices in them and more important indices which are more common were extracted. These indices were, then, examined by using the experts' points of view in this field (University Lecturers, managers of Ministry of Commerce, religious authorities and etc) and Delphi method in order to extract the indices which are more similar to the Iranian's national and religious culture, specially, the citizens of Tehran and develop a certified desired model for the buying behaviors of the citizens of Tehran.