Effectiveness of the Campus FM Radios for the Promotion of Formal Education and Awareness among Pakistani Youths

Abstract

The purpose of this study is to determine whether the mottos of public sector universities effect the transmission of campus radio. The researcher is intended to know under the light of social responsibility theory whether these universities are using these radios for training of students merely or they are using them as a source to transmit their motto among students alongside. Also, does the content following the principles set forth by these universities in their slogans? For the purpose of in-depth inquiry, the researcher hypothesized that universities FMs are influenced by their motto and they are transmitting certain type of content. The researcher also hypothesized that the campus radios of formal education-based universities are less influenced by the motto and vice versa. The bi-angulations method was used to test the hypothesis. Interviews of famous radio personalities were conducted to know the real purpose of campus radios and content analysis of respective radios’ content to learn more about the nature of their transmission. Finally, the researcher found that the campus radios are providing training to students but they do not promote the motto of their universities. For reliability of research, statistical tests were used for accurate calculation of facts. K-sample t-test was applied to cross analyze the study. In the end, all hypothesis set forth by researcher were approved in the end. This study suggests future researcher to analyze other campus radios stations of Pakistan and extend the scope of the study to overall community broadcast in Pakistan.