Using the Internet in the E-Marketing

Abstract

In information era, the use of internet is increasingly high in business companies and organizations. Using internet makes internet business and electronic marketing. Geographical borders and time have no meaning when internet exists. Electronic marketing should be on the direction of total marketing. Design of organization is one of the important issues that can be achieved by analyzing the weakness and strength of company and having a true understanding of threads of opportunities. Internet marketing as various approaches like dependent marketing, transaction marketing, and email marketing shows the wide range and the importance of using internet. This paper discusses electronic marketing, the difference between traditional and modern marketing, the effect of internet on mix of marketing, the advantages and limitations of electronic marketing and all kinds of electronic marketing.