The Impact of Social Media on Teacher's Performance: A Case of Higher Educational Institutions of Pakistan

Abstract

The purpose of this study is to see the impact of social media on teacher’s performance in higher educational institutions of Pakistan, particularly in Vehari (Punjab) and D.I Khan (KPK). This research study explored that social media has a significant impact on teachers performance. Because the faculty members of higher educational institutions play a vital role in the development of students, society and as a whole the nation. The main purpose of this study is to understand the nature of social media and up to how much extend social media is playing its role regarding the development of faculty performance. This study is quantitative and descriptive in nature .The researcher, distributed 357 survey questionnaires to the higher education sector of District Vehari and D.I. Khan and got a response from 318 respondents. Linear and multi regression were used to analyze the results and for drawing a conclusion. Knowledge sharing, creativity, collaboration and interaction through social networking sites have a significant impact on teacher’s performance which suggests that use of social networking sites in education increases the teacher performance.