Examining the Relationship between Organizational Learning Culture, and Customer Satisfaction in Insurance Industry

Abstract

Today, insurance industry as one of the most important and most vital community service systems is run with competitive surprising changes. In such circumstances, paying attention to organizational learning culture, job satisfaction and customer satisfaction is very important for managers and they consider it as a competitive advantage which changes the performance of this industry. Based on researcher’s observations, it seems that in this industry organizational learning culture, job satisfaction and customer satisfaction are not desirable. Therefore, it can be argued that the major concern of the researcher, which is also the reason for choosing this issue, is that whether there is a significant relationship among the organizational learning culture, job satisfaction and customer satisfaction in the insurance industry? For this purpose, a sample of 384 people was selected and hypotheses of the research were examined. The results indicate that there is a significant relationship between job satisfaction and organizational learning culture; there is also a significant relationship between organizational learning culture and customer satisfaction in the insurance industry; Besides, there is a significant relationship between organizational learning culture and customer satisfaction through mediator variable of job satisfaction in the insurance industry; and finally there is also a significant relationship between job satisfaction and customer satisfaction in the insurance industry.