Investigating the main implementation factors of M-commerce: A case study in Saderat Bank, Iran

Abstract

Nowadays, M-Commerce influences on organizational and social activities cause to change the nature of performance styles. This research explores how organizations are influenced to adopt the M-commerce. The research employed the Technology Acceptance Model (TAM) to examine factors affecting organization attitudes toward this emerging mobile technology and applications. In present research the sample size consisted of 79 employees that were selected at random from 42 branches of employees from Saderat Bank in Tabriz-Iran in 2012. Data analyses were carried out by using Factor Analysis, Structural Equation and Freidman Mean Ranking Test. The results of present study illustrated that there was a significant relationship between factors together, and also considering the Ranking Analyses it can be said that the Compatibility of performance factors is more important factor than others for improving M-Commerce in studied place.