Analyzing the effect of the quality of packing on customer behavior from Bushehr’s chain market customer’s point of view

Abstract

The aim of the current study is to analyze the effect of the quality of packing on customer behavior from Bushehr’s chain market customer’s point of view. The statistical society is the whole customers in Bushehr’s chain markets. A total of 170 women and 111 men have been chosen randomly. The tool for gathering information in this study is a questionnaire for the customers. The results indicated that 100% of the customers have determined the effect of quality very much. 84% of them considered color to be very important, 89.7% considered the material of the package very important, 88.3% considered the style of package very important, 81.5% considered variable packaging very important and finally 79% considered descriptive and complete information on the package very important. In order to analyze the results of question 6, the Friedman technique was used which indicates the most important and the least important the packaging. In order to analyze question 7, t-test was used and the results indicated that the mean of the answers between men and women about the quality of the packaging was different and its effects was meaningful (p<000/1). Regarding the question 8, the answers are meaningful based upon the customer’s level of education on a level (p</02). In order to analyze the variables of question 9, ANOVA was used, which led to the result that there is no meaningful relation between the age and the opinion of the customers about the question on level (p=/1).