The study of the impact of political marketing on citizens' political participation promotion in Uromia province

Abstract

The purpose of this research is the study of the impact of political marketing on Citizens' Political Participation Promotion in Uromia province. For doing this study, 301 persons among political elites and activists of Uromia were selected as sample based on stratified random sampling and answered to the questionnaire about citizens' political marketing and participation. Finally, the obtained data were analyzed using Pearson's correlation coefficient and multivariate linear regression. Results indicated that using partial-political, scheduling, symbols, media based-political tools and depending on religious-revolutionary symbols results in increasing Uromia citizens' political participation.