Identifying and prioritizing capabilities and skills necessary for marketing knowledge-based companies of Science and Technology Park in Kermanshah

Abstract

The aim of this study is identifying and prioritizing capabilities and skills necessary for marketing knowledge-based companies of Science and Technology Park in Kermanshah. For this purpose 120 of experts, deputies and managers of knowledge-basedcompanies of Science and Technology Park in Kermanshah have been selected with the use of simple random sampling method and responded to the author-made questionnaire and finally, the obtained data from the research sample have been analyzed with the use of single-sample t-test. The results indicate that from the point of view of the experts, deputies and managers of knowledge-based companies of Science and Technology Park in Kermanshah inclination toward learning, team work skills, communicational skills, analytical skills, planning skills and sales management skills are considered as necessary skills for marketing knowledge-based companies of Science and Technology Park in Kermanshah (p<0.01) and also strategic marketing, international marketing and exports, research and analysis of market, innovation and development of new products, service and internet marketing are among necessary capabilities for marketing knowledge-based companies of Science and Technology Park in Kermanshah (p<0.01).