Review and prioritization of export promotion programs on export performance of top export companies using Fuzzy Promethee

Abstract

Export plays a direct role in economic development and growth of a country and therefore, several state and nonprofit organizations in Iran support export activities of companies using various export promotion programs. In order to evaluate and Prioritize export promotion programs on the export performance of top export companies using fuzzy Promethee method of a survey causal method within top export companies in Mazandaran province. Statistical population of this research is the top managers and basic managers of top export companies of Mazandaran province and the research method is applied-survey type and the data analysis is performed by multiple regression statistical tests and prioritizing factors is done by Promethee method and fuzzy logic, the results of data analysis shows that advertising, sales growth, direct marketing, individual sales affects export performance of top export companies and the order of prioritization and ranking them, using fuzzy Promethee method, are advertisement, public relations, direct marketing, sales promotion and personal selling respectively.