Correlation of Social Media Trends with Opinions of General Public in Pakistan

Abstract

This research examines the nuanced correlation between emergent social media trends on the X (formerly twitter) platform and the collective sentiments of the general populace in Pakistan. Employing a comprehensive dual-methodology approach, comprising both qualitative and quantitative techniques, the study leverages a meticulously designed survey methodology, incorporating in-person interviews and conversations. This survey framework is strategically synchronized with the identification of prominent trends on the X platform, offering a temporally aligned insight into public opinion dynamics. The quantitative analyses, including correlation studies, are conducted to discern inherent patterns and identify outliers within the amassed data. The research scrutinizes correlations between X trend data and survey responses, emphasizing on the societal significance of these trends. These trends contribute the greater understanding of the role of social media in political domain. The chosen X platform is singled out for its dynamic growth data and recognized role as a news disseminator. The study concludes with implications for comprehending the multifaceted interplay between emergent digital discourses and societal sentiments, contributing substantively to the broader academic discourse through these correlations. The data indicates a divergence in broader view and social media view under the political domain but showed positive corelations in the social and economic domain.