Analysis of Campus Language Landscape Construction at Longyan University in China

Abstract

The globalization has propelled an increase in academic exchanges and student mobility, turning university campuses into spaces where multiple languages and cultures intersect. In this context, the language landscape of university campuses has become an important area of research for exploring language diversity, cultural heritage, language policies, and planning. Against the backdrop of the current expansion trend at Longyan University, this study begins with an investigation into the current status of the campus language landscape. It focuses on analyzing the linguistic and coding features of signage and their formation mechanisms, identifying issues existing in language landscape construction. Finally, it proposes improvement strategies, including enhancing the multicultural integration of language landscapes, implementing maintenance and updating work for language landscapes, and enriching the historical, cultural, and contemporary connotations of language landscapes. The aim is to effectively enhance the quality of the campus language landscape, promote the dissemination and development of campus culture, and better serve the faculty and students on campus.