Identifying and Prioritizing the Factors Relating to Tehran's Medical Tourism
Abstract
The purpose of this study is to identify and prioritize the significant factors relating to Tehran's medical tourism. The study has employed the descriptive research as its research type. The population of this study consisted of all nurses and high leveled- nurses of Tehran's hospitals. Among them, three hospitals were selected for the current research (i.e. Bahman hospital, Day hospital and Heart hospital). The results show that high medical skills, Iran huge mineral spa capabilities, four season climate, low cost accommodation and Iran's natural & historical attractions are confirmed as Iran's medical tourism strengths. However entertainment facilities is the most important medical tourism weaknesses and transportation infrastructure is the Iran's least important medical tourism weaknesses. Also the results show all of the S.W.O.T factors are significantly important in Tehran's medical tourism.
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