Communicating Business Ethics: The Role of Ethics in the Millennial Entrepreneur’s Decision to Start a Business

Abstract

This review paper is an integration and extension of the existing knowledge on Business ethics regarding the perception of entrepreneurs belonging to the Millennial Generation and its role in their decision- making process while establishing a new business. Using the available body of literature, this study aims to determine whether business ethics is perceived as an integral part of the decision-making process of the Millennial Generation. Millennials is the most recent and largest workforce of today and includes those born between 1980 and 1990. This study starts with general discussion on business ethics and its relation with age, followed by a review of ethics for entrepreneurs and the Millennials. This review revealed that although majority of Millennials consider business ethics as a vital component of business, however, all of them have not included the business ethics yet prior to start a new business in their decision making.