The Study of the Effect of Internet Marketing Strategies on Development of the Export Market (Case Study: Pars Wagon Company)

Abstract

In this paper, the attitude and radical transformation in digital marketing, by using digital marketing as a competitive weapon in the hands of the dealer or manufacturer, were reconsidered as a way to increase exports by the Pars Wagon Company. In this study, an export questionnaire with reliability of 0.937 was used for data collection. A total of 37 employees of Pars Wagon Company constituted the study population.  Questionnaires were distributed randomly among a group, where finally 25 were completed and analysis was performed on them. The results showed that covering part of the costs of participation in trade expeditions for target markets using digital marketing does not affect railway product exports. Supporting the development of digital marketing training activities in the export sector does not affect the development of rail exports. Digital marketing agency offices abroad did not affect the development of rail exports. Finally, helping digital marketing programs is effective on the development of rail exports.