The Role of IT-Based Strategies in Organizational Empowerment and Creating Competitive Advantage

Abstract

What is certain is that the adoption of IT-based strategies in the organization will lead to an increase in the productivity of resources and improvement in the organizational processes. Nowadays, information technology capabilities are out of their traditional role and have become a tool in order to create the competitive advantage and increase the market share. In this article, it is tried to investigate the strategic information technology and related services and to analyze their ability to create the competitive advantage for the organization. Information technology is based on the integration level of processes and data structures. The research findings suggest that IT strategies have had an important role in empowering of organizations and organization that has a specific strategy will have a higher competitive advantage and better performance. According to the results of this research, IT-based strategies can become a competitive advantage and facilitate the strategic decision-making of organization. Finally, a model is provided for the purpose of explaining the information technology-based strategies and creating empowerment and competitive advantage in the organization.