The project of application and measurement of Machine industry business competitive strategies

Abstract

The aim of present research is the recognition of connecting between Richard D'Aveny 7.S and business strategies for creating competitive advantage. In this research, by using seven S model and a questionnaire including 40 questions, we investigated Iran Khodro Industrial group's managers’ ideas at seven theory frameworks. By using random sampling at every level, 135 managers were selected. The permanent of question nary is a=0.81 according to a sample, that is tested by using of Lizrel soft ware. The result shows that there is positive and direct connection between Richard D'Aveny 7S and business strategies. At this investigated model, the volume of gracing indicator is (AGFI – 0.91, GFI=0.91) and shows this model is suitable.