Philippine-Pop as Potential Catalyst: Filipino Fans’ Perception as a Basis for Tourism Promotion

Abstract

Philippine Pop, or P-Pop, is a recent phenomenon similar to the well-known Korean Pop groups, showcasing the talents of the country's artists. The study investigates the various factors and effects of P-pop as a potential catalyst to the perception of Filipino fans. This quantitative study utilized a descriptive research design with four hundred (400) P-pop fans aged 18 and above as the respondents. The findings revealed that destination, transportation, food and beverage, and culture are highly observed in the content of P-pop, according to the Filipino fans. Therefore, it provides representation and exposure to the Philippines’ local destination, transportation, food and beverage, and culture through its content, which is a way to give awareness and influence its viewers, including the fans and the general public. This study also showed that there is a significant relationship between factors such as P-pop’s content, popularity, cultural promotion, tourism promotion, and travel motivation, in which all factors play an important role in promoting the tourism industry.

It was concluded that P-pop is a potential catalyst for promoting the tourism industry of the Philippines as it can contribute to increasing the travel motivation of Filipino fans. Moreover, this pioneering study aims to open the opportunity for continuous research as it highlights the promotion of the tourism industry by utilizing the strength of the Philippine culture. With the increasing popularity of P-pop, both locally and internationally, this new method of promoting tourism through idol groups can pave the way for the Philippine tourism industry to boom.