Hedonic Shopping Experience as Work, Excitement, Fun: Analyzing Adolescents Purchasing Behavior towards Pop-Up Retail Stores

Abstract

The purpose of the quantitative research was to analyze three objectives: (1) to analyzing of youngster’s hedonic shopping experience with dimensions of adventure shopping and gratification shopping, (2) analyzing youngster’s attitude towards pop-up stores and (3) to examine youngsters buying behavior towards pop-up retail stores. The data were collected from 338 students in the University of the Punjab. The data were collected using a close-ended questionnaire. The quantitative research method was used in this current study. Data were collected through self-administered questionnaire from Punjab University Lahore Pakistan. IBM AMOS and SPSS were used for analysis. It is concluded that hedonic shopping experience, youngsters buying behavior, and attitude are positively related to each other. This research has certain limitation as perusing convenience sampling. Future research may try to overcome such shortcomings. This research had concentrated only on teenagers and has not considered other individuals. Furthermore, this study was carried out mainly on students of the University of the Punjab. This was a demographical limitation. Other age groups may have different approaches. This study was conducted solely in Lahore. Pakistan. Other cities and provinces were not focused upon. By considering the results of this study, the study requires the important maintenance in the literature of PURS ideas. This research will be supportive for scholars, merchants, traders and publicizing specialists. This research will add value to the existing literature and will provide help to recognize the Youth Buying Behavior via youth attitude. The outcomes of this study showed the significance and non-significance between the mediating relationships of attitude.