Horizons of Neuromarketing in Consumer Behavior

Abstract

In the current study, the data of last researches in the field of neuroscience and memory evolution have been presented, keeping in view the fundamental developments of neuromarketing learning and cognitive behavior. Understanding the essential mechanisms behind customer shopping behaviors and the approach that marketing affects such actions are the essential concerns that need more research. The progression is primarily compelled by the belief that the utilization of neuroscientific approaches will add supplementary evidence to existing concepts and theories. Providentially, marketing investigation can significantly benefit from methodological progress in the field of neurosciences. The contributions of this study to the literature are to investigate the multiple and conflicting criteria of neuromarketing technology evaluation. Significant avenues of the research are what usually meant by neuromarketing, which is the concept that can be employed to understand brain neural functions and physiological measurements to advance the forecast of future marketing success and further what is gained by the non-physiological measurements.