The study of two laboratory equipment distribution firms in terms of various aspects and presenting proposals and strategic approaches to improve their performance

Abstract

The business environment of Iran is changing dramatically. Traditionally, the competition in largest markets was always the domain of large companies, while the range of smaller companies was remained local or regional. Todays, small companies and large enterprises with increased access gained through technology, have found their position on the market and play an important role in the economic growth of country. The present study attempted to examine two small economic enterprises and provide new solutions to help them become more successful. However, due to the current economic conditions of Iran, some strategies were proposed which may not be recommended under normal conditions. The present study examined the two economic enterprises including the Aria distribution of laboratory equipment (the company’s name was authorized to mentioned) and the Rapid-Mehr distribution of laboratory equipment (the company’s name was authorized to be mentioned). The present study intended to compare the reasons of failures and successes of both enterprises. Accordingly, this study proposed some suggestions for more success of the enterprises. For this reason, a questionnaire was developed to study the enterprises in ten aspects.  The questionnaire contained 100 questions which filled by managers and employees of both enterprises and for greater understanding, some statistical tables and graphs such as pillar and Pie were used. At the end of each part, the two enterprises were compared and suggestions were given them  and at the end, the general conclusions and recommendations were presented for the success of both enterprises. The Aria Company had always a better performance and considering the current situation, preferably it should follow the stability strategy and maintain this position. However, if this condition is prolonged, the Aria also will have an unpleasant situation. However, Rapid-Mehr should find a solution quickly to be out of the question mark that is either the dog or the stars.  In total, it can be said that the Aria placed in the maturity stage and Rapid-Mehr is in the introduction stage.