Identifying and Ranking the Factors Affecting the Social Perception of Shahid Beheshti Hospital Staff in Kashan, Iran

Abstract

This study was aimed to identify and rank the factors affecting the social perception of Kashan Shahid Beheshti hospital staff. The research methodology in terms of aim is applied and in terms of implementation is a descriptive survey one. The required information to develop literature of study using libraries and tools such as receipt were collected. To identify and extract the factors affecting the social perception the Delphi method was used. To obtain the data required to rank the identified factors, the field method and questionnaire with appropriate reliability and validity have been used. The study population consisted of all Kashan Shahid Beheshti hospital staff. The statistical sample according to the number of population and using Cochran method 225 people was obtained. Factors were assessed using the Delphi method; then, at the quantitative stage of research, the questionnaire was designed and data were collected from selected samples from employees. Using appropriate methods of analysis in terms of distribution of variables, the data were collected and social perception factors of Shahid Beheshti hospital staff were identified. Finally, using TOPSIS technique, factors were ranked. The results show among the identified factors values and attitude type, type of perceived communication and nonverbal behavior and are the most important factors affecting the Shahid Beheshti hospital staff’s social perception. Also, the factors of mental status, busy, and type of perceived dress (covering) were identified as the least significant effective factors on the social perception of staff.