A Model for Implementation and Development of Electronic Banking in Iran (Case Study: Bank Resalat)

Abstract

To achieve success, banks need to adopt and develop new banking technologies, and success is achieved when the new technologies are accepted and continuously used by customers. Therefore, in addition to the technical development of new banking technologies, factors contributing to acceptance of these technologies by customers shall be taken into account. This paper presented a review of previous research and expert opinions, and simultaneously identified different factors influencing the acceptance and diffusion of electronic-banking (e-banking) in Iran. Afterwards, through an exploratory factor analysis, these factors were classified into the following three categories: perceived factors, technology characteristics, and external factors. Then, using the structural equations modeling (SEM) technique, the model of acceptance and diffusion of e-banking in Iran was developed. Research results indicated that there was a profound relationship between acceptance and diffusion of the technology (e-banking).