The Role of Communication Mix Technologies in Border Trade Zones: A Case Study in Baneh, Kurdistan

Abstract

In this research, we have studied the role of communication mix technologies in Baneh's trade zone. The population under study is the people that have buyers to Baneh's trade zone to shop, and the sample size is determined using the normalized ratio formula, and 90 people are selected using the simple random method. To perform this research, a questionnaire has been used for gathering the data, which has been finalized using the Delphy technique and advice of experts. The validity of the questionnaire has been confirmed based on content, and its reliability is confirmed by calculating the Cronbach's Alpha multiplier and the 0.87 amount. The SPSS software and the Test of Normality and Friedman test were used for analyzing the data. The results indicated that, based on the averages obtained from the Friedman test, the highest effect on the customers, among the communication mix technologies is ordered as follows: in-person  display of  region in form of tour,   social media (facebook, blog, telegram, viber, ...) , internet , provide useful information about region , and loyalty reward for returning customers.