The Role of Product Innovation to Gain Competitive Advantage for Women’s Clothing Companies to Increase Selling

Abstract

This study aims on role of product innovation to gain competitive advantage for Women’s clothing companies to increase selling. This research is applied and surveying type. Statistical population of this study includes all customers of women’s clothing among whom 384 were selected. Data collection instrument included two questionnaires of product innovation and competitive advantage that their reliability was confirmed by alpha Cronbach coefficient.  Obtained data from questionnaire were analyzed by Pearson correlation test. The obtained result of research showed the positive and significant relationship between product innovation and competitive advantage aspects including efficiency, quality, innovation, and response to customer of women’s clothing companies.