Pathology of Strategies in Trading of Flower and Plant: A Case Study in Export Market of Flower and Plant in Khuzestan

Abstract

Flower and plant market is considered as one of relatively ingenious potentials and its capability as the non-petroleum good has a considerable profit. Based on purpose, this research is regarded as the applied research and based on data and nature, this research is descriptive-analytic. The population consists of importers and exporters of ornamental flower and plant in Khuzestan Province. This research aims to study the current function of exporters in the internal and foreign market regarding the rivals’ strategies of marketing and its evaluation and the reasons for inefficiency of flower and plant industry. Results show that there is a meaningful relation between the effect of development strategies and confrontation with entry strategies; entry strategy is the effective factor on world trade.