The Effect of Corporate Social Responsibility on Relation Quality with Customers

Abstract

The social responsibility has been regarded as an important issue  among the companies in recent years. Nowadays, this issue has been emphasized more than before. The companies’ Social Responsibility includes the collection of activities done by the investors as a voluntary activity among the members of a community. In real, the Companies’ Social Responsibility is an approach for business which views the Social Responsibility of an organization on a society either internal or external, and its main goal is to provide the total parts including public, private and volunteers for cooperating with together. The population of this study is the manufacturing firms in Tabriz. The statistical samples were specified with regard to the relationship of samples in limited societies; that is, 386 companies.  In this research, the structural equation modeling techniques method was utilized to analyze the data. The results show that E csr and L csr have the significant and positive effect on customers’ commitment, trust and satisfaction. P csr and Et csr do not have any effect on satisfaction and trust but it has positive and significant effect on customer’s commitment in a company.