Evaluation of the attraction of the Iraqi market for food products of Ilam Province

Abstract

The purpose of this study is to analyze the attraction of Ilam province food products in Iraqi market. This Study in terms of data collection is descriptive and type of survey, and is considered as the applied research. The population of this research is experts, and managers of food companies producing food products. For finite population sampling using the sample volume formula the sample size  is obtained n = 96. Sampling in this study is randomizing. The tool for data collection was a questionnaire and for its validity in terms of academics and technical experts employed and also for reliability using Cronbach's alpha of 0.89 was obtained. It shows the approval of the questionnaire that is desired. Finally, the data set into SPSS software and was analyzed by t test. Results of competitive attractiveness, charm and charisma adaptive demand for Ilam food manufacturers in the Iraqi market are lower than average. The attractiveness access for Ilam food manufacturers in Iraqi market is above average.