Evaluation of commitment strategy toward social capital: A case study in Payam Noor Universities of Ardebil

Abstract

One of the main significant indices of today’s progress and development in each society is social capital through which a targeted system is formed guiding people to gain valuable goals and provide the required conditions for human and physical efficiency. If the managers can create and maintain the social capital using proper strategies in HR, they have supplied their own job and organizational prosperity path. Therefore, in this research, it was attempted to study the relationship between commitment strategy in aspects of flexibility culture, organizational commitment, employee’s participation and individual merits in SRP model and creation of the social capital. The research was applicable in terms of objectives and the research method was survey-descriptive plus a questionnaire as the research method that by confirmation of its reliability and validity among the employees of Payam Noor universities of Ardebil as population, data implementation and analysis was conducted using descriptive-inferential statistical method. The research findings show that there is a significant relationship between aspects of the commitment strategy and creation of social capital. In other words, in order to create social capital, the university authorities should pay attention to its initial elements which include attention to dynamic and flexible culture, an increase in trust level and organizational commitment, reinforcing individual merits and participation of employees in decision-making and implementation of the affairs.