A study of the effect of the element of price on the absorption of customer in international contracts of drilling industry: A case study in North Drilling Company

Abstract

The aim of this research is the investigation of the level of the effect of price element on the customer’s absorption in international contracts in north drilling company. This research based on the practical aim and the point of view of data collection, is a description of survey type. Data analysis is considered as the kind of correlation and the constructive equations. For this purpose, based on the occasional sampling, a sample equals to 159 people were selected and by using of 17 questions in questionnaire, information was collected and the obtained results show the element of price has had the meaningful effect on the customer`s absorption in international contracts in north drilling company .