The study of factors influencing on SMEs entrepreneurs' creative construction for export-import in Iran

Abstract

This independent study, a survey research, aimed to study (1) the creative thinking method (2) the creative constructing influent factors and (3) the applying creative idea to business and the outcomes after applying SMEs entrepreneurs for export-import in Iran. The study result showed that the entrepreneurs had ideas which affected positive way on creative thinking, whereas they also had ideas which effected negative way too. In the factor that effected creatively, it revealed that the entrepreneurs, who had different gender, age, education level, and work position status, had statistically significant difference at 0.05 from others. From the factor analysis, it could reduce all factors to remain six main factors, including enriching outside- book knowledge, using an idea, practicing for seeking new knowledge, characteristic belonging to creative thinking theory, bravery for differentiating, and emotional esthetics. Besides, most of the entrepreneurs used creativity to apply for sale and marketing aspect, development and design aspect, and problem solving aspect. Therefore, the revenue, the product and service’s quality, and the product and service’s price were increased. Consequently, those made the incomes increased, too.