The recognition and ranking of the factors affecting the development of Iran’s hand-woven carpet bazaar in global markets

Abstract

The purpose of study is to recognize and rank the factors affecting the development of Iran’s hand-woven carpets bazaar in the global market. The subjects were totally 120 among carpet experts and exporters and the method was applied and a survey study. The instrumentation was a questionnaire and the criterion for the sample selection was the subjects’ convenience and their characteristics. This study has utilized both descriptive (frequency distribution, graphs, statistical indexes) and inferential statistics (K-S test, T-test, Friedman test, Kruskal-Wallis test, factor analysis) to find the relationship between the variables and besides SPSS is used to analyze and conduct the above-mentioned tests. The results showed that supplying the hand-woven carpets with ID cards leads to the carpet market development. The ads increase has a positive correlation with the carpet market development. Recognizing the needs of hand-woven carpet consumers will lead to the carpet market development. There is a significant relationship between the exporters’ familiarity with electronic business and the carpet market development. The existence of a specific brand also leads to the carpet market development. Besides, it was also revealed that the significance of variables were ads, recognizing the consumers’ needs, the existence of a specific brand, the familiarity of exporters with electronic business, and providing ID card, respectively.