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European Online Journal of Natural and Social Sciences: Proceedings

Small Ruminants-Holders and Government Supportive Partnership Business Model through Financial Inclusion and Marketing Strategy in Balochistan-Pakistan

Muhammad Shafiq, Benish Malik, Safia Bano, Asma Azhar

Abstract


This study was conducted during December, 2018 to March, 2019 in twenty districts of Balochistan-Pakistan. The purpose of paper is to chalk out the framework for livestock business development strategy in order to pull out the small-ruminants-holders families from poverty and put them towards business development strategy in the province. Proportionate Purposive sampling technique was used through likert scale close-ended questionnaire to collect the data. As a matter of fact, livestock holders in the province of Balochistan, heavily depend on small ruminants rearing due to scanty vegetation in the major parts of province. It is due to its arid and semi-arid climate which does not allow to grow grassier field. However, they get almost sufficient rainfalls to rear their small ruminants. It is another fact that agriculture cultivation is extremely difficult to continue throughout the year but rearing livestock is possible for them to continue their livelihood. There are three stages to rear the small ruminants: one, to get finance to purchase kids, second, to feed them and third to sell them. In this regard, if government provides proper finance to herds’ owners to increase production or rear of small-ruminants in the natural rangelands and then provide them assistance to sell their herds on appropriate prices in the market this will boost the economic activities and provide the livestock holders more profit. The results of the study support the hypotheses. A framework regarding government and livestock holders’ partnership business model seems practically possible.


Keywords


Livestock financial inclusion, marketing, production, profit, Sale, small ruminants’ holders

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