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Evaluating the strengths, weaknesses, opportunities and threats of the strategic planning in educational organization of Kerman

Fatemeh Zeinaddini Meymand, Esmat Hassan Pour, Ebrahimmirshah Jafari

Abstract


The present paper investigates the strength, weaknesses, opportunities and threats of the strategic planning in education of Kerman from the point of view of the principal and teachers. This is a descriptive survey and the population is composed of the whole principals and teachers of the high schools in Kerman. Proportional to size sampling is applied to select the sample constituted of 70 principals and 200 teachers. A questionnaire including 75 closed questions with the reliability of 0.89 and five open questions is used as the measurement instrument. Descriptive and inferential statistics methods are utilized to analyze the data. The findings suggest that the strengths, weaknesses, opportunities and threats of the strategic planning are considered lower than the average level in the steps of designing, monitoring the implementation, assessment and change from the perspective of the principals and teachers. Furthermore, the findings indicate that there is a significant difference between the strengths, weaknesses, opportunities and threats in the steps of designing, implementing and monitoring from the point of view of the principals and teachers according to their education degree. However, this difference is not observed in the assessment and change steps. The results also show that there is a significant difference in terms of the strengths, weaknesses, opportunities and threats in strategic planning based on the positions of the principals and teachers in the design step. Furthermore, it is found that this difference is not observed in the implementation, monitoring, assessment and change steps. We also conclude in the monitoring level, there is a significant difference between the strengths, weakness, opportunities and threats based on the gender. This difference, however, is not documented in the design, implementation, assessment and change steps.


Keywords


Strategic Planning, Strength, Weaknesses, Opportunities, Threats, SWOT analysis

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